Production Requirements | PDF settings
PRINTING:
ON-THE-TOWN is printed web offset in a stitched-and-trimmed tabloid format. Column width, based on a 4-column format, is
2 3/16".
- All ads must be to the exact measurements specified on this sheet. Do not take measurements from the magazine.
- Halftones should be 100 line screen. Screens used in artwork should not exceed 100 lines.
- If camera-ready specifications are not met, ads will be modified to meet specifications at the advertiser’s expense.
ELECTRONIC FILE GUIDELINES
We recommend submitting electronic advertising materials to ON-THE-TOWN. We accept advertising produced with applications
including Quark XPress, Adobe Illustrator, Adobe Photoshop, Adobe Pagemaker and Adobe Acrobat portable document file format
(PDF). Please contact your Account Executive to receive more information regarding electronic ad filing.
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DESIGN & KEYLINE:
ON-THE-TOWN provides free design and keyline services with paid advertising. Production charges apply for PMT stats, color
separations, photography and original art as quoted. Advertising designed and produced by ON-THE-TOWN is intended solely for use
in ON-THE-TOWN magazine, unless prior arrangements have been made.
AD PROOFS:
It is the advertiser’s responsibility to review ad proofs for accuracy and to call immediately with corrections. ON-THE-TOWN
IS NOT RESPONSIBLE FOR ERRORS NOT CAUGHT BY THE ADVERTISER. Proofs will be provided for ads requiring production work or copy
changes when requested.
Deadlines and Terms
CLOSING DATES:
ON-THE-TOWN is published the last week of the month preceding the cover date. Space reservation deadline for all advertising is per
the production schedule. Contact your Account Executive for exact ad submission deadlines.
BILLING & DISCOUNTS:
Space and production charges are invoiced on a monthly basis preceding the cover date. Tearsheets are provided upon request.
Payment is due on the 10th of the month following. Unpaid balances are subject to 1-1/2% finance charge, which is an
annual percentage rate of 18% applied to the previous balance after deducting payments and credits.
A 15% discount off regular rates is given to recognized agencies providing camera-ready artwork as well as to non-profit organizations. Only one discount may apply.
Contracts earning frequency discounts (three or more insertions) must be completed within one year of the first insertion. Advertisers failing to fulfill contracts as specified will be short-rated and invoiced for the difference due. No cash rebates are given, but earned credits will be applied toward future advertising.
Political advertising must be paid in advance.
A $50 cancellation fee will be assessed for ads canceled after the space reservation deadline.
ADVERTISING ACCEPTANCE:
ON-THE-TOWN reserves the right to reject advertising based on copy or artwork. The agency and advertiser agree to indemnify
ON-THE-TOWN magazine, and its officers, employees, and agents against all loss, liability, damage, and expense of whatever nature
arising out of the copying, printing, or publishing of its advertisement, including without limitation reasonable attorney’s fees
resulting from claims or suits for libel, violation of rights or privacy, plagiarism, and copyright and trademark infringement.
FOR BETTER QUALITY, WE RECOMMEND
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Effective: July 2007 issue