on-the-town

In Your Neighborhood

On the Town Magazine is the oldest (over 30 years old) and most well-known comprehensive monthly arts, events and entertainment guide in West Michigan, with the largest distribution of all the local monthly magazines. We boast a monthly readership of over 63,000, and have more than 400 distribution locations throughout greater Grand Rapids and the Lakeshore (Muskegon to Saugatuck). Our locations include coffee shops, retail stores, restaurants, doctors’ offices, etc. and we also distribute to the most affluent zip codes through direct home delivery in EGR, Ada, Cascade/Forest Hills. On The Town Magazine also has an impressive pickup rate that stays around the 90th percentile.

  • A local survey shows On the Town readers have a higher median income and are very well educated for greater buying power
  • 63% keep the magazine one month or longer
  • 48% read the magazine monthly or more frequently
  • 65% read the magazine thoroughly or most of the content
  • On the Town readers read & respond: we include a bogus ad each month to increase readership of ads by giving away various prizes when they correctly identify the “bogus ad.”

  • On-The-Town is a 30,000 circulation Verified Audit. Copy of the audit is available upon request.
    Contact 616-669-1366


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